As a lifelong lover of the stage — whether it’s Broadway, concerts, or comedy — retirement has given me the chance to immerse myself in the magic of live performance in a way I never imagined. My name is Frank Gaimari, and as a published author and self-proclaimed theater enthusiast, I’ve always found solace and inspiration in the arts. So, when the opportunity arose to work at Seattle’s iconic Paramount Theatre, I jumped at the chance. What better way to spend my days than surrounded by the grandeur of a historic venue that has been a cornerstone of the city’s cultural life for nearly a century?
Every time I enter the Paramount, I feel captivated by its beauty and rich history. But as I’ve come to learn, this theater’s story is as dramatic and inspiring as the performances it hosts. From its glittering debut in 1928 to its near-demise and eventual restoration, the Paramount Theatre is a testament to the power of preservation, passion, and the arts.
The Paramount’s journey began during the roaring 1920s, a time when vaudeville and silent films reigned supreme. Originally named the Seattle Theatre, it was commissioned by the Publix Theatre Corporation, a subsidiary of Paramount Pictures, as a palace of entertainment for the city’s growing population. Designed by the renowned architectural firm Rapp & Rapp, the theatre was a masterpiece of the “Beaux-Arts” style, blending Italian Renaissance and French Baroque influences. Its opulent interior, with intricate plasterwork, gold leaf accents, and grand chandeliers, was inspired by European opera houses, offering audiences an escape into a world of glamour and splendor.
The theatre opened its doors on March 1, 1928, with a grand debut featuring the silent film Feel My Pulse, starring Bebe Daniels. Accompanied by a state-of-the-art Wurlitzer organ, the event drew thousands of eager attendees who lined up to purchase tickets. Beyond the film, the evening included a dazzling performance by the Ron and Don Trio, and a lively musical production called the Merry Widow Revue.
After its grand opening, the Paramount evolved into a cherished cultural landmark, hosting everything from vaudeville acts and concerts to iconic films from Hollywood’s golden age.
But as times changed, so did the theatre’s fortunes. By the mid-20th century, the theatre faced stiff competition from television and suburban cinemas. Its once-grand interior began to fade, and by the 1960s, the theatre struggled to draw crowds. The 1970s brought the threat of demolition, but a group of passionate preservationists fought to save it, securing its place on the National Register of Historic Places in 1974. This recognition was a crucial step in protecting the theatre, but its future remained uncertain.
Enter Ida Cole, a former Microsoft vice president and a woman with a vision. In 1993, Cole purchased the Paramount Theatre, determined to restore it to its former glory. Her passion for the arts and commitment to Seattle’s cultural heritage drove her to spearhead an extensive $20 million renovation. Over the next two years, the restoration team carefully restored every detail of the theater. They reinstated the vibrant blue-and-gold color scheme, meticulously repaired the ceiling murals, and seamlessly integrated modern amenities to accommodate the needs of contemporary audiences. Once the restoration was complete, Cole transferred ownership of the theatre to the non-profit Seattle Theatre Group, which continues to operate and maintain the Paramount to this day.
Today, the Paramount Theatre is alive with the presence of all the performers who have graced its stage. I don’t mean to say it’s haunted, but you can feel something — an energy, a presence — that lingers in the air. It’s as if the building itself hums with the echoes of past performances, the laughter, the applause, and the magic that has unfolded here. Every corner of the theatre seems to whisper stories of jazz legends like Duke Ellington, grunge icons like Nirvana, and Broadway productions that have left audiences spellbound. It’s electric, and stepping inside feels like being part of something much bigger than yourself.
The Paramount’s magic extends far beyond its performances — it’s an experience you can enjoy for yourself every month. Join the Seattle Theatre Group on the first Saturday of the month for a free guided tour of this iconic venue. Led by enthusiastic and knowledgeable volunteers, this experience offers a unique opportunity to explore its rich history and charm. The two-hour tour takes you behind the scenes, revealing the theater’s fascinating history, stunning architecture, and an innovative convertible floor system.
But the journey doesn’t end there. After the tour, visit the on-site museum, a hidden gem filled with treasures from the past. From vintage posters and usher uniforms to theatre memorabilia, every piece tells a story, offering a glimpse into the Paramount’s rich legacy. Reservations for the tour are required, so please visit the Seattle Theatre Group’s website. It’s an experience you won’t want to miss.
The Paramount Theatre is more than just a venue. It stands as a testament to the resilience of art and the belief in its power. Thanks to visionaries like Ida Cole and countless performers, preservationists, and patrons who have supported it over the years, the Paramount continues to enchant audiences. Whether you’re a lifelong Seattle resident or a first-time visitor, stepping into the Paramount feels like entering a living, breathing piece of history, and I am grateful to be a small part of its ongoing story.
Seattle Theatre Group: https://www.stgpresents.org
